Special airfares and hotel rates slashed by as much as 40 per cent can't be the cherry on the Dubai Shopping Festival 2010 cake.
This latest initiative launched by the Dubai Events and Promotions Establishment is sure to make the festival irresistible.
The promotions, dubbed 'Discounted Travel to Dubai for DSF 2010', are expected to bring in a jump of nearly 25 to 30 per cent in the number of visitors to the festival, which is to go on until February 28.
More than 35 hotels and hotel apartments and five destination management companies have confirmed their participation as partners in this initiative. Laila Suhail, CEO of Dubai Events and Promotions Establishment (DEPE), said the initiative is being carried out in coordination with the hospitality, tourism and retail sectors.
Focusing specially on families, she said more than 30,000 families are expected to benefit from this travel package expected to bring in over 90,000 visitors to the emirate during this period.
"Dubai during DSF has traditionally been synonymous with the excitement and fun of special offers and discounts, in addition to the carnival-like atmosphere that grips the entire city," Suhail said. "Into the 15th edition of the festival, DEPE is focusing on reinvigorating the excitement that characterised Dubai in the early days of DSF."
The special travel package can be customised to suit individual requirements and constituents could include discount benefits on tours and safaris, special room rates that are at least 40 per cent below rack rates, special airfares, complimentary breakfasts, shopping vouchers from participating malls, complimentary airport and shsopping mall transfers.
"Additional benefits could also include initiatives like 'Pay 2 Stay 3 Nights' or 'Pay 5 Stay 7 nights', upgrade to the next category, or special mall-related promotions given by participating malls."
Earlier, Emirates Airlines along with with Visa, launched a free visa for visitors heading for Dubai, by using their Visa cards to purchase round trip tickets online. Similarly, Air Arabia also came up with a tucked-in visa with air tickets of passengers visiting Dubai during the DSF.