Most famous of UK's hotel brands, have announced that it has slashed room rates at its two properties in Dubai by 40 percent in response to the global downturn.
Daily rates at the certain prestigious hotels too have been cut from AED495 to AED295.
"Despite figures showing that the business continues to benefit in the current economic climate, as business travelers trade down from four-star rivals, the reduction has been made in order to preserve the Premier Inn brand promise of delivering the best value for money available in hotel accommodation," it added.
Darroch Crawford says that "Our value proposition has a strong resonance with our customers, which gives us a resilience that other hoteliers envy in this current financial climate. Our priority has always been to provide the very best value for money accommodation to our customers. This reduction ensures that we remain true to our brand values."
Crawford added: "This is a pre-emptive measure to ensure our occupancy levels remain healthy and we continue to be recognised as the best value hotel brand in Dubai."
